You've Gotta Have a Gimmick
Objectives
- Realize the influence that advertising exerts on our lives;
- Recognize the advertising strategies used to sell products;
- Become familiar with the main aspects of the law that prohibits advertising to kids under age 13.
Description
In this MediaSmarts activity, students observe various advertising strategies used to capture the attention of children and simulate an ad agency by creating their own ad.
Equipment
- Documents provided on the MediaSmarts website.
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