Gender Messages in Alcohol Advertising

A critical look at the messages of alcohol advertisements that promote sexual stereotypes.

Author : HabiloMédias

Subject : Advertising

Activities : Discussion, Reading, Presentation, Brainstorming, Survey

Grade : Secondary Cycle 1; Secondary Cycle 2

Length : 3 hours

Gender Messages in Alcohol Advertising

Objectives

  • Realize the influence that advertising exerts on our lives;
  • Recognize advertising strategies used to sell products. 

Description

In the course of this activity, students discuss the origin of sexual stereotypes, particularly those conveyed in ads that promote alcohol consumption. They will try to understand why teens are vulnerable to sexual stereotypes and will conduct a survey to assess just how aware their peers are of being exposed to these stereotypes.

Equipment

Evaluate this activity

Link to activity

Perhaps you would like...

The Price of Happiness

Activity to raise student awareness about how advertising affects teens.

You've Gotta Have a Gimmick

Students reflect on the advertising strategies that companies use to reach them.

Alcohol Myths

Students take a closer look at ads that encourage and glorify alcohol consumption. This exploration is a chance to discover the steps of alcohol poisoning or intoxication.